3 steps for company success

My current paradigm, it is always changing, is that there are 3 steps to make money. Acquisition of financial returns in a market oriented economy is the very definition of success, but not financial acquisition at all cost but within the framework of a market, and within the social norms of the society in which you want to gain success.

With this in mind, the 3 steps are defining a problem domain; operations to address that domain and marketing to the individuals who are directly or indirectly affected by the problem. I steps can be tackled in any order but I believe starting from step 1 before moving to step 2 and then 3 would ensure the most success using the least amount of resources.

1, Defining a problem domain: A problem domain is comprised of 2 parts. The first is The Goal definition (also The Why) and the second is The Obstacle(s) identification.

1. Goal Definition ( Why ) : This is a statement of need of an individual or individuals involved in a particular endeavor or who share common aspirations. It might be obvious to these individuals or to observers or might be concealed and not clearly identified.Two approaches are relevant in discovering need it: either the top-down or the bottom-up. For the top-down, there is an over-riding objective, stated or unstated and the goals are actually solutions to obstacles in achieving this objective. The second involves a plug and play scenario, where a currently unattached goal is set. The top-down approach appears to be easier to identify and communicate and I would in my subsequent writings discover the applicability or existence of plug and play. To identify unstated goals are the hardest but most profitable. If a organization or individual identifies a goal, he already has expectations as to the importance and price he is willing to pay but if one can make an individual realize an conceal goal, the price can be arbitrary.
2. The obstacles are the